The Pursuit of Hope: Volvo Laval drives change beyond the road

The Pursuit of Hope: Volvo Laval drives change beyond the road

A commitment that goes beyond the road

At Volvo Laval, innovation and social responsibility go hand in hand. This year, the dealership proudly partners with Pink in the City and the MUHC Foundation for an inspiring initiative: The Pursuit of Hope 2025.

This event supports breast cancer patients and the Wellness Program at the MUHC Breast Clinic, while offering participants the chance to win a one-year lease of a brand-new 2025 Volvo EX30, 100% electric.

On October 1st, Volvo Laval kicked off the campaign with a launch cocktail at the dealership, marking the start of a month dedicated to solidarity, innovation, and hope.


A draw that makes a difference

The concept is simple yet powerful: a maximum of 1,000 tickets are available at $150 each, with all proceeds going to the MUHC Foundation. Each ticket offers a chance to win a 12-month lease (no monthly payments) for the all-new 2025 Volvo EX30 electric SUV.

The draw will take place on October 24, 2025, during the Pink in the City gala at Château Royal in Laval. Tickets can be purchased directly at Volvo Laval, Volvo Mont-Royal, or online through the MUHC Foundation.

For questions, please contact events@muhcfoundation.com or pinkinthecitycanada@gmail.com



Volvo EX30: Electric mobility within everyone’s reach

Choosing the Volvo EX30 as the prize is no coincidence — it perfectly embodies Volvo’s vision of accessible, intelligent, and sustainable luxury. Compact yet powerful, the EX30 combines impressive range, refined Scandinavian design, and advanced safety technology, symbolizing innovation and environmental responsibility.


Highlights:

  • 100% electric with zero local emissions
  • Up to 442 km of range, depending on version
  • 0 to 100 km/h in as little as 3.6 seconds
  • Built-in Google infotainment system with over-the-air updates
  • Interior made from recycled materials, reflecting Volvo’s eco-friendly commitment

The EX30 represents responsible mobility — a value Volvo Laval proudly shares with its community.

It’s not just a car to win, it’s a step toward a greener, more mindful future.


A partnership built on humanity

At the heart of The Pursuit of Hope lies a profoundly human cause. By partnering with Pink in the City — an organization known for its heartfelt and creative fundraising events — Groupe Taddeo Auto, including Volvo Laval, reaffirms its desire to actively support the community.

Each ticket sold goes far beyond the idea of a simple raffle — it’s a direct contribution to patient care, medical research, and the MUHC Breast Clinic’s wellness services.

This initiative perfectly captures Volvo Laval’s philosophy: the automobile is more than just transportation — it’s a vehicle for progress, compassion, and hope in society.


An evening of solidarity

On October 24, the Pink in the City gala promises to be an unforgettable evening at Château Royal in Laval, featuring music, performances, inspiring testimonials, and the highlight of the night — the draw for the 2025 Volvo EX30.

This event will bring together local businesses and healthcare partners around a shared mission: making a real difference.



Volvo Laval: More than a dealership

Located in the heart of Laval, Volvo Laval is part of Groupe Taddeo Auto, recognized for its human approach, expertise, and community involvement.

The team is dedicated to providing a transparent, personalized buying experience while actively contributing to local causes. Whether discovering the electrified Volvo lineup, test-driving the EX30, or joining a charitable event, every visitor is welcomed with the same professionalism and care.


Together for a better future

The Pursuit of Hope 2025 beautifully reflects Volvo Laval’s mission: to innovate, to engage, and to inspire.

By participating in this raffle, you’re not just entering to win Volvo’s latest electric vehicle — you’re joining a movement of hope, compassion, and progress.

Get your tickets today and become part of this chain of solidarity.

Every gesture matters. Every ticket brings us closer to a shared victory.